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High-End Experiential Travel in New Zealand

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Personal Service - A Growing Trend

Personal Service - A Growing Trend

While at ILTM in Cannes (the No1 international luxury tourism trade show) we were delighted to meet a growing number of top-end players who are talking increasingly about "personal service" as the goal of luxury clients and operators. The definition is to get your VIP whatever they...

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A Beach is a Beach - right?

A Beach is a Beach - right?

Well, not quite. Like many things, they seem similar on the surface but once one gets below the surface they're all different. Consider these different beaches we have used (and yes, most of them were deserted): - a beach in the far north where the top quad bike ride in the country takes...

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Cavalli Island Retreat

Cavalli Island Retreat

We used this place in February of this year as the setting for a billionaire's birthday party. We think it is unique in giving luxury clients a taste of how New Zealanders would spend their luxury dollars if they had enough of them. Eco-friendly design, just 6 beds on a private island of 80...

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Helicopters in Tourism

Helicopters in Tourism

In many parts of the world, helicopters are restricted to flying set routes on a set flight plan, submitted days before the event. This has resulted in the development of fixed helicopter product. In New Zealand we are blessed with very few restrictions. It is possible to use a helicopter like...

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Destination Management - A Primer

Destination Management - A Primer

The luxury segment of the tourism industry in New Zealand is unfortunately still only partly understood. Governmental and industry bodies have at least come some way since considering a minibus with seats as "luxury". However, they are still only part of the way to understanding what...

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"Ahipara Days" - The Pitfalls of Successful Marketing

"Ahipara Days" - The Pitfalls of Successful Marketing

At least our marketing is working at home! My daughter surprised me in July when she asked for an "Ahipara Day" as a special treat for her birthday. I was delighted and put together something based around her interests - a helicopter tour over the city and visits to a few designer...

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Silver Pine - Another Unique Place

Silver Pine - Another Unique Place

That little ridge in the centre of the photo is where you can find Silver Pine. Obviously the location (on the cross-bar of the H formed between the junction of Lake Wanaka and Lake Hawea) is quite special. If you have a look on their website, you will also see that the architecture is...

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Russian Marketing

Russian Marketing

Our marketing trip to Russia at the end of September went very well. As we expected, there was an almost desperate requirement for any sort of information as to what was available in this country. The Russian monied classes have travelled most of the known world and are now looking for fringe and...

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Takaro Lodge - A Highly Unusual Place

Takaro Lodge - A Highly Unusual Place

Takaro Lodge is not what one would expect. Not a "discerning" place for the lodge trophy hunters. No ties for dinner. No lists of sanctioned local activities. No "children not allowed" rules. And no spa which only pays lip service to modern spa techniques. This is a place...

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High Quality New Zealand Experiences

High Quality New Zealand Experiences

We spent the last 12 days trialling a top of the range Maui campervan in New Zealand's South Island. This also gave us the opportunity to catch up with some existing suppliers and some new suppliers. We will occasionally profile some of these in our newsletters. A very memorable day for us...

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