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High-End Experiential Travel in New Zealand

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Auckland City Takes Tourism Initiative

Auckland City Takes Tourism Initiative

We were delighted when Jean-Michel was asked onto the Steering Committee looking at the future of tourism for Auckland. Quite apart from the recognition this showed, it also allowed small innovative businesses a voice in this process. The process is well under way and the steering committee has...

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Tourism "Experiences"

Tourism "Experiences"

"Experience" is the latest buzzword to fall foul of tourism marketing people. Research tells them that "experiences" are what travellers want, therefore, as good marketing professionals, everything they look at suddenly become "experiences". All of a sudden, a...

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The Luxury Basics

The Luxury Basics

Grigory was our first client - way back at the start of 2001. He and I were sitting at Auckland Airport and he was taking his leave before boarding his aircraft back to Russia. He had spent the morning out at Great Barrier Island surfing with New Zealand windsurfing icon Bruce Kendall....

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Client Relationship Management

Client Relationship Management

We're talking with an Auckland corporate. We had an introduction and rather than talk about "events" I wanted to talk about client relationship management. As a former management consultant, business and business jargon don't hide many secrets. It also means we can identify some...

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Велотур «Тропы Такаро»

В лицо постоянно дул ледяной ветер, замерзшие пальцы из последних сил стискивали руль, а мягкое место уже было далеко не столь мягким. Я могла бы представить...

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